Elevate Your Experience
Practical financial leadership, when it matters most
Our services provide senior financial leadership for founders navigating growth, complexity, and investment decisions. We focus on practical insight, clear systems, and confident decision-making — delivered flexibly and without unnecessary overhead.
Signs You Might Need a Fractional CFO
- Cash position changes faster than reporting can keep up.
- You’ve outgrown bookkeeping but aren’t ready for a full-time CFO.
- Reporting exists but doesn’t guide decisions.
- Investor or board conversations feel overwhelming.
- You suspect hidden financial leaks you can’t pinpoint.
- Preparing for a raise but unsure how much or how to present.
- Need a senior partner to soundboard decisions.
- Systems and controls haven’t kept pace with growth.
- Confident in operations, uncertain about long-term planning.
services
Fundraising Strategy
Raising capital without a clear financial narrative leads to delays or poor terms.
We determine how much to raise and when, build investor-ready models, validate assumptions, and prepare for investor conversations.
Investment readiness & planning
Assess whether the business is ready for external investment
Identify gaps that could undermine investor confidence
Review financial controls, metrics clarity, and governance structures
Determine the optimal funding amount and timing
Avoid common pitfalls of raising too much or too little capital
Financial modelling & strategy
Build robust, investor-ready financial models
Ensure projections reflect strategy, growth plans, and key risks
Validate assumptions and stress-test scenarios
Keep models clear and usable for real investor discussions
Focus on the metrics that matter most to decision-making
Investor narrative & pitch support
Align financials with the broader business strategy
Translate numbers into a clear, credible investment story
Show how capital will drive growth and value creation
Prepare founders for investor conversations
Anticipate questions, defend assumptions, and communicate with confidence
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Financial Health Check
Fast-growing businesses often operate without a clear view of cash or reporting accuracy.
We provide a clear, objective assessment of how your finance function is really performing, highlighting risks, gaps, and priorities so founders can make decisions with confidence.
Cashflow & runway visibility
Assess current cash position and short-term liquidity
Review runway assumptions and burn rate accuracy
Identify timing risks and pressure points
Improve visibility over inflows, outflows, and commitments
Support more confident planning and decision-making
Reporting, systems & controls
Review the quality and reliability of financial reporting
Assess whether systems and processes are fit for current scale
Identify gaps in controls or data integrity
Highlight risks that could undermine investor or board confidence
Recommend practical improvements that can be implemented quickly
Team Capability & leadership support
Assess whether the current finance team structure meets business needs
Identify capability gaps as the business scales
Support founders and leadership teams with clearer insight
Improve the usefulness of financial information for decision-making
Provide senior-level perspective without adding full-time overhead
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Finding Value
Companies frequently leak value through pricing, margins, contracts, or operational inefficiencies.
We review pricing, cost structures, vendor terms, workflows, and asset use to uncover savings and growth opportunities.
Pricing & revenue optimisation
Review pricing structures across products and services
Identify opportunities to improve revenue without increasing volume
Assess discounting, customer segmentation, and pricing consistency
Align pricing decisions with margins, costs, and growth strategy
Margin & cost efficiency
Analyse cost structures to identify margin leakage
Review vendor terms, contracts, and procurement arrangements
Identify savings opportunities without disrupting operations
Improve contribution margins across key parts of the business
Operational & asset efficiency
Review workflows and processes to identify inefficiencies
Assess how assets and resources are being used across the business
Identify underutilised assets and opportunities to improve return
Support practical changes that unlock value quickly and sustainably
case study
Building Financial Foundations for Scale: Uncover Skincare
Finance Leadership
Supported hiring and onboarding of a Head of Finance and designed key controls.
Cross-Market Structuring
Finalised a new policy with PKF and translated it into an actionable internal playbook.
Commercial Growth Strategy
Built a stronger revenue strategy as the business moved from millions per year to millions per quarter.
Ongoing Strategic Support
Guided the founders through debt and equity raises, logistics cost reviews, and improved reporting dashboards
Case Study: Uncover Skincare
Uncover is reshaping a beauty industry long overlooked by global brands. As the company expanded across Kenya and Nigeria, Figuring helped strengthen the financial foundations required for fast, confident growth.
Case Study: Uncover Skincare
Uncover is reshaping a beauty industry long overlooked by global brands. As the company expanded across Kenya and Nigeria, Figuring helped strengthen the financial foundations required for fast, confident growth.
Case Study: Uncover Skincare
Uncover is reshaping a beauty industry long overlooked by global brands. As the company expanded across Kenya and Nigeria, Figuring helped strengthen the financial foundations required for fast, confident growth.